Promotional Strategies - Apple

Apple is the most valuable brand in the world, and its brand revenue is also almost twice compared with the second mosts - Google. I believe there are 4 strategies they apply to promote their product.

The first and most important one is the products. Apple products are the symbol of innovation because they are designed after thoroughly customer research and combined with advanced technology. In recent years, it has also devoted itself to developing the peripheral products of the iPhone and iPad, such as watches, earphones, keyboards and mice. These products have received positive reviews from users, and they are only paired with Apple's affiliated products and cannot be used with other products, which leads to a great increase in its sales.

In addition, Apple's set is higher, usually symbolizing high-end. Due to the innovation and technology of the product, customers can pay higher prices compared to other brands. Apple generally does not sell products. The price is usually the standard price and will not drop until the new model is released. This high-quality pricing strategy appeals to upper-middle-class consumers and helps maintain Apple's high-end image.

Thirdly, Apple uses appropriate promotion. The positioning of Apple products is higher, generally symbolizing high-end products. Apple promotes its products through advertisements and print ads, focusing on the differences between its products and the competition. Commercial ads are placed when the product is first launched, while print ads are placed throughout the product life cycle. The ads are simple and clear, generally focusing on a key feature of your product. An important part of Apple's advertising activities is its annual press conference. These activities themselves are not only part of Apple's overall advertising activities but have become part of its brand and image. They interest fans and provide information about upcoming products.

Finally, Apple strictly controls its distribution channels. To ensure supply control, Apple authorizes certain stores to sell their product. This creates uniqueness, which limits the coverage. However, it also strengthens the high-quality image of its products.